Build the thing before asking for the meeting.
Custom teardowns, micro-campaigns, one-page concepts, physical mailers, and account-specific creative that demonstrates the idea instead of describing it.
See field notes ↗ THE ACCOUNT ENTRY LAB
Earn attention
before you ask for it.
I document real experiments for breaking into hard-to-reach accounts—without relying on another cold email, generic call script, or forgettable LinkedIn message.
One useful note each week
Real attempts
Honest results
01 / WHY THIS EXISTS
Most prospecting asks for attention before it has earned any.
The inbox is crowded. The phone is screened. The feed is optimized to ignore anything that looks like a pitch. So this project starts with a different question:
What could I make, test, or do that gives the right person a reason to care?
This is a public record of those attempts—the hypothesis, the asset, the outcome, and what I would change next.
02 / THE EXPERIMENTS
Ideas leave the lab.
Results come back.
Three lanes. One standard: the experiment has to be concrete enough to run in the real world.
Become familiar before becoming a request.
Native posts, useful public commentary, and small acts of recognition designed to create legitimate context before direct outreach.
Change the frame, not just the subject line.
Experiments in perception, timing, risk, status, social proof, and the small irrational details that make an idea easier to notice and discuss.
03 / THE PUBLIC PURSUIT
The Dream 25
A public list of organizations I want to earn my way into through better ideas and better execution.
PUBLIC PROGRESS
00 / 25
ACCOUNTWHY IT MATTERSSTATUSPUBLIC NOTE
04 / FIELD NOTES
What I tried.
What actually happened.
The Account Entry Lab: why I am doing this in public.
The premise, the rules, and the reason a visible body of experiments is more useful than another collection of prospecting opinions.
Read the note ↗I replaced a follow-up email with a custom mini-campaign.
Follow the test ↗Can public content warm a cold enterprise target?
Follow the test ↗CH
CHRIS HANSONCAPE CORAL, FL
05 / THE PERSON RUNNING THE TESTS
I work where sales, strategy, technology, and creative execution overlap.
I am a technology sales professional, Army veteran, and builder behind Incendiary Media. I am interested in the gap between standard outreach and actual attention—and in turning unusual ideas into repeatable, commercially useful plays.
This site is not a highlight reel. It is the operating log: what worked, what failed, and what the next version should become.
PermissionActionSpecificityPsychologyExecution
See related work at Incendiary Media ↗